Every fairy tale is known to have a hero, a complex action and a lucky number that helps you throughout the story. In our story the main character is Ioana, the action is her 29th birthday celebrating all that she’s become and the lucky number, you guessed it, the lucky number is 29!

We created a discount code to invite you to celebrate this event with us, so use


and get 29% off everything available on the site!


To take this story to an even more exciting peak we decided to make things spicy and creative by organizing a contest regarding what we love most: styling, clothes and fashion! The rules are simple

  1. post a picture on Instagram with your GRAMA outfit, showing us what you feel most confident in, be it sweats, biker shorts, dressy outfits or edgy ones.
  2. use the #GRAMAfavoutfit hashtag to help us find you and don’t forget to tag us (@grama__shop)!


The best outfit and picture, chosen by our team, will win a 400EUR voucher to purchase whatever they wish from the site and… A DAY WITH IOANA GRAMA!

Oh, the excitement! We’ll make sure to bring the fun activities and make it a memorable date, so just bring your good vibes along the way!

Come be part of our crazy story alongside the team and help us mark this event as a memorable one!

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Your code will be available for 3 days and will knock 10% OFF your cart value. Code will not apply to products already on sale and can not be used in conjunction with other coupons.